[Download] Paid Attention: Innovative Advertising for a Digital World PDF EPUB

Download “Paid Attention: Innovative Advertising for a Digital World” PDF and EPUB eBook free. Paid Attention: Innovative Advertising for a Digital World by Faris Yakob is a beautiful book that is now available for download in both PDF and EPUB format.

Paid Attention: Innovative Advertising for a Digital World Summary

Paid Attention: Innovative Advertising for a Digital World is a beautiful novel written by Faris Yakob. The book was published on April 3, 2015 and is available in both PDF and EPUB formats. Below is the summary of “Paid Attention: Innovative Advertising for a Digital World by Faris Yakob”:

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient — how do brands respond?Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies,Paid Attentionexplores how ideas move people and how advertising can and should change in response to changes in the communication landscape.Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future of advertising.

Details About Paid Attention: Innovative Advertising for a Digital World by Faris Yakob

• Title: Paid Attention: Innovative Advertising for a Digital World
• Author: Faris Yakob
• Language: English
• Genres: Business, Nonfiction
• Series:
• Published Date: April 3, 2015
• Status: Available for Download
• Formats: PDF/EPUB
• [EPUB] Filename: Paid_Attention_Innovative_Advertising_for_a_Digital_World_-_Faris_Yakob.epub
• [PDF] Filename: Paid_Attention_Innovative_Advertising_for_a_Digital_World_-_Faris_Yakob.pdf
• EPUB File Size: 0.38 MB
• PDF File Size: 1.54 MB

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